{"id":757,"date":"2022-12-26T20:32:18","date_gmt":"2022-12-26T20:32:18","guid":{"rendered":"https:\/\/blog.iberfor.net\/?p=757"},"modified":"2024-03-11T21:02:48","modified_gmt":"2024-03-11T20:02:48","slug":"el-ecommerce-marcara-nuevo-record-en-2022","status":"publish","type":"post","link":"https:\/\/iberoforwarders.com\/es\/el-ecommerce-marcara-nuevo-record-en-2022","title":{"rendered":"El ecommerce marcar\u00e1 nuevo r\u00e9cord en 2022"},"content":{"rendered":"<p>Las cifras relacionadas con las ventas del Black Friday est\u00e1n viendo ahora la luz por la consolidaci\u00f3n de datos, y no son tan positivas como el mercado esperaba. Sin embargo, otros datos se\u00f1alan que el comercio electr\u00f3nico en Espa\u00f1a volver\u00e1 a marcar un nuevo r\u00e9cord. De hecho, en la jornada \u00abM\u00e1s all\u00e1 del e-commerce\u00bb organizada por CTT Express se consolid\u00f3 la idea de que los n\u00fameros, a <strong>cierre de 2022 ser\u00e1n muy positivos para el sector del ecommerce en Espa\u00f1a,<\/strong> entorno al 17% de crecimiento anual.<\/p>\n<h2>Mucho m\u00e1s que otro r\u00e9cord para el ecommerce en 2022<\/h2>\n<p>Aunque la cifra de perspectiva sea muy positiva, lo es a\u00fan m\u00e1s si se analiza con un poco m\u00e1s de detalle el <strong>contexto del ecommerce espa\u00f1ol compar\u00e1ndolo con otros pa\u00edses<\/strong>. De hecho, en mercados d\u00f3nde este segmento est\u00e1 muy consolidado, porque se convirti\u00f3 antes en tendencia, el crecimiento espa\u00f1ol llega a duplicarlo. Ocurre as\u00ed como EE.UU y otras regiones de Europa.<\/p>\n<p>En la actualidad, se calcula que con los \u00faltimos a\u00f1os de crecimiento, las ventas online suponen ya el 15%del total. Sin embargo, la mayor\u00eda de proyecciones a un futuro cercano estiman que <strong>alcanzar\u00e1 el 25% ya en 2025<\/strong>, lo que implica que seguiremos viendo muy buenos datos en los pr\u00f3ximos tres a\u00f1os.<\/p>\n<p>Respecto al comportamiento del consumidor, varios foros sectoriales han puesto de manifiesto el cambio de tendencia que supuso la pandemia. De hecho, en la actualidad se contabilizan m\u00e1s de 90.000 tiendas online, y hasta un 86% de la poblaci\u00f3n reconoce haber <strong>utilizado los ecommerce para hacer compras<\/strong>.<\/p>\n<h2>Retos para seguir creciendo de los ecommerce en Espa\u00f1a<\/h2>\n<p>Ahora bien, que la <strong>tendencia del mercado sea ascendente<\/strong> no significa que no haya retos a alcanzar. De hecho, los especialistas consideran que la experiencia del consumidor debe ser el foco, poniendo especial \u00e9nfasis en estrategias orientadas al cliente que mezclen lo f\u00edsico con lo virtual.<\/p>\n<p><strong>A nivel log\u00edstico, la clave est\u00e1 en los tiempos de entrega<\/strong>. Aunque existen tendencias que empiezan a consolidarse como agrupar los env\u00edos, inicialmente propuesta por Amazon, o casillas que el consumidor puede marcar para no apresurar la entrega a cambio de elegir un medio de transporte m\u00e1s sostenible, bien por grupajes o bien por seleccionar opciones menos contaminantes.<\/p>\n<p class=\"lead cita\">En definitiva, los pr\u00f3ximos tres a\u00f1os ser\u00e1n muy probablemente un buen a\u00f1o para el ecommerce en Espa\u00f1a, y es probable que el cierre de <strong>r\u00e9cord de este 2022<\/strong> que estamos a punto de despedir vuelva a quedarse corto cuando hablemos de las cifras del a\u00f1o que nos espera. Lo veremos, pero sin duda, hay nuevas tendencias que empezar\u00e1n a formar parte de la vida diaria del usuario de estas tiendas que seguramente se consolidar\u00e1n para dar paso a otras nuevas que estaremos expectantes por contar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las cifras relacionadas con las ventas del Black Friday est\u00e1n viendo ahora la luz por la consolidaci\u00f3n de datos, y no son tan positivas como el mercado esperaba. Sin embargo, otros datos se\u00f1alan que el comercio electr\u00f3nico en Espa\u00f1a volver\u00e1 a marcar un nuevo r\u00e9cord. De hecho, en la jornada \u00abM\u00e1s all\u00e1 del e-commerce\u00bb organizada [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacion-interes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El ecommerce batir\u00e1 nuevo r\u00e9cord en 2022 - Iberoforwarders<\/title>\n<meta name=\"description\" content=\"El 2022 promete ser otro a\u00f1o positivo para el ecommerce en Espa\u00f1a, ya que se espera que marque nuevo r\u00e9cord y siga ascendiendo en 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iberoforwarders.com\/es\/el-ecommerce-marcara-nuevo-record-en-2022\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El ecommerce batir\u00e1 nuevo r\u00e9cord en 2022 - 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